Texas Whiskey Talk

Ep #1 - Texas Whiskey Talk

April 14, 2019 Justice Season 1 Episode 1
Texas Whiskey Talk
Ep #1 - Texas Whiskey Talk
Show Notes Transcript

The inaugural episode of Texas Whiskey Talk...the voice of the Texas Whiskey Experience. Join Justice and Weave as they introduce themselves to the Texas Whiskey Nation and explain what the TWE is all about....your roadmap to experience the Texas Whiskey lifestyle!

Support the show (https://www.patreon.com/texaswhiskeyexperience)
Speaker 1:

[inaudible] . I'm

Speaker 2:

Patty folks justice here with the inaugural episode of Texas whiskey talk. I'm joined by my cohost, the weave. How are you doing justice? Am I be a little nervous? I had our first episode is all get out right now. I'm super excited. It's been a long time coming. [inaudible] said we started planning this summer of last year. I think it's been awhile , but we have real, real jobs, real lives. So this is just a, a fun hobby. True. Why are we doing this again, Sue ? The running joke is I'm in , I'm into whiskey, which is already an expensive habit. And , uh, I was trying to figure out a way to make it really expensive. And so dropping about 20 K on a website was, I figured that was the best way to do it. So it's kind of like , uh , you know, for my midlife price, my midlife crisis project, I could , uh, could have either gotten a new car or I could launch a website. So cheaper than a car. I think so. I think so. And probably a lot more fun in the, in the long run. I agree. It'll stick with you for, for years. He's post the car, which will , you know , look lame and get tired of later. So , but I would say the, the real reason for this show is, well, the first question has to be why whiskey and a , I dunno about you, I don't know how you got started in whiskey, but for me, I had a long time ago in college, my big brother in my fraternity, he actually worked at a liquor store and he got me started on drinking premium spirits. He liked cognacs and scotches. And so I wasn't drinking the , the gut rot in , in college know that's just mean to do that to somebody that you get at a young age here, here's the expensive stuff. And get them hooked on that right off the bat. Exactly. So, and that, you know, and that evolved once as in the military, you know, when you're deployed there's no alcohol. But , uh, instead there's premium cigars. So kinda got in the culture of cigars are a premium product, just like whiskey is, you know, a lot of care, a lot of people involved in that process. Takes years to make a fine cigar. It takes people that are super talented to make them and you know, you kind of get, the thing you miss about the military when you leave is the comradery with your friends and when you're deployed and you're having cigars at night after getting out, getting after it, what the mission is that it's simple pleasures and you know the brotherhood and that and so cigars. What pairs best with with cigars, bourbon. And I can actually remember the ads that triggered me to go to bourbon really. Cause I read cigar aficionado all the time and Buffalo trace always ran these full page ads for Eagle rare. And I could still remember the bottles sitting there with the gold medals hanging on them from the San Francisco spirits competition, double gold. And I really didn't drink bourbon per se . I was still doing the scotch thing and I was like I need to start experiment with that. And once, once I got a hint of that sweet corn, that sweetness pairs with cigars perfectly, I was hooked and scotch was in the rear view mirror and, and it was over. Do you remember your first time with whiskey?

Speaker 3:

I do. It was , uh , not , no big brothers and fraternities. Um, but I was a young Ensign actually at the time in the Navy and , uh, started , uh , I started getting into the , the blended scotches, the Johnny walkers and even the doers and things like that. And we'd get that Johnny Walker black label label and think, Oh man, this is really, that's really good stuff. And then I got into the single malt scotches, basically. If it was Glen something or other, I would try that out. It kind of landed in that Macallan world. I think I drank a lot of McCowen on your time at one point in my life, big time . So , um, and love scotches and I'll still drink a good scotch to this day. Um, but as we went on, as I went on through life , um, uh, started at sampling other things and it was you that actually introduced me to bourbon and you said, Hey, let's switch to bourbon. You need to try it. And it's been all downhill since then. But you know , it's funny you talk about that, that comradery thing. We same sort of thing. We pull it , we'd be on deployment, we pulled into a port somewhere. Uh , guys want to do shots or go drink beer or whatever. And I did plenty of that too. Don't get me wrong. Um , but my favorite indulgence was defined like a little jazz bar and drink a scotch, excuse me, drink a scotch in there, relax, unwind from, you know, being in a sea for months at a time and just kind of find that, that piece of civilization. I love that. It's , to me it's a whiskey is one of those great things that I like my wine, I like my beers, but you know, this is, it says like a different culture to it. For sure. I got ya . Um, so this is kind of R R Y . So how are we doing this with the Texas whiskey experience?

Speaker 2:

Well, the, the why kind of evolves with the Texas was , so I've been gone doing military stuff for almost 25 years and you know, while I've been gone, the Texas whiskey industry is booming and I wanted to, you know, I really wanted to kind of get reacquainted with Texas and I wanted to dive into what the Texas whiskey industry's all about. And I just started looking online for resources and things like that. And I just, there's a lot of information out there, but I didn't feel like there was any single source of information. It's all scattered all over the place. There's a few shows here and there, but no, Bonnie just really 100% focused on Texas whiskey and what it's all about. And so I just, I felt like someone needed to start this. That's awesome.

Speaker 3:

I think it's great. So what in there, well , how are you, how are you going to do this within the, you said you've got a website, you've got, you got social media, things like that. We'll kind of dealt , dive into that a little bit about the details. [inaudible]

Speaker 2:

well there's a lot of aspects that are going to be on the site. We've got, first off, I've got the Texas whiskey Trek's going to be on the website and you know, you got to have your, your maps with all your distilleries located on them. And there's a lot of, there's, there's a lot of websites out there with distillery distilleries listed, but it doesn't really the information. There's no, so what to those maps on there? Um, and this the Texas whiskey experience. I want us to be kind of the tour guides for the Texas whiskey nation to the whiskey lifestyle in Texas. I want us to be the tour guides. And so the, the track is gonna map out all the distilleries that are whiskey centric. It's also going to highlight all the bars and restaurants that are whiskey centric, but you have to, for the distilleries to make the map, you got to have at least one grain to glass product. Okay. So you got , that's how you get on the map. Um,

Speaker 3:

so it's [inaudible] to clarify though, you've got distilleries, which we've seen that in other formats, right? This one though, when you start talking about whiskey bars and things like that, these are whiskey bars that are featuring Texas whiskeys predominantly. Not perfect , but they've got a good selection. Yeah , exactly. Yep . Yup .

Speaker 2:

You can't, I mean there's a ton of great whiskey bars out there, but this is the Texas whiskey experience. So we're not going to map out all those great whiskey bars unless they are highlighting Texas whiskey and having a good selection, having a good variety of, you know, distilleries from the state. Maybe they have single barrel picks that they've done that they have exclusively at their location. Maybe they have whiskey flights. So eventually I think we'll get into some sort of rating system, but we're not quite, I'm not quite there yet. And the same thing with the, you know, restaurants. I found a little place here in Houston and they had the restaurant had whiskey centric food, you know, whiskey in the desserts , whiskey in the barbecue , all that kind of stuff, which is kind of interesting. And then they also had barrel picks. They had a, I think they had a balconies barrel pick that they had done, which I thought was unique. And then they had a Texas whiskey flight, which had, I think it had Garrison brothers balconies, Herman Marshall and, and one other on there. So those are, those are the things I want to highlight. And the map is broken out into three tracks. So we've got Northern track, which is going to be your Dallas, Fort worth area. And then I snuck Waco in there to get bell counties. Okay . Um , they were kind of halfway between that and, and Austin. So, but I put them into the Northern track and then on the Hill country track, you know, that's kinda the heart of the craft movement. There's a lot of distilleries out there, but that got a Hill country track in the Austin area . Tim, tell him to these distillers we've got listed so far. So it's going to be a, this whole website is going to be a, well a living, breathing kind of thing with constant edits and updates. And every time I'm online I'd discover a new distillery that has a grain to glass product and you know, and I add them to the list. So I mean just like your , we're based, right? We're doing this from the Woodlands right now. Bartlet's distillery right up the street, which was, it's a little craft distillery , uh, making rum and, but they , but they just, they just released or they're releasing this spring, a grinding glass, single malt . So in my mind, boom, there you go. Once you, once you got one Greenglass glass whiskey , you make, you make the list, you make a track. And then, so the Hill country track is based Austin in San Antonio. And then the Eastern track is primarily your, you know, Beaumont or Houston, Beaumont, central Texas kind of kind of areas. And there's , so we've got about five of those. Five of the Northern, yep . 10 of the Hill country. So far we've got a lot of them represented here. I did my best. So did a heck of a job. And when you leave town, going to drink them all sparingly. There better be someone when I get back here. So if you wipe out the library, that's going to be, so it's going to be rough. But with this, with the tracks though, the idea is I want folks to be, I want this to be a resource and say, Hey, I want to, it's not just going to have maps. It's going to have descriptions, you know, plotting out where you can actually plot out a trip. It's going to have a narrative to go with it so that you can go, Hey, you're going to be in the Austin area. Here's a couple of the distilleries you can hit that are co located that are close together. Uh, you know, knock them out on a Friday, Saturday, here's the, here's some places to go eat at night that have a whiskey vibe to them. A Texas whiskey vibe to , or here's, here's a, you know, a bar that you can go and it showcases some additional Texas whiskeys that maybe you didn't get to try when you're hitting the distilleries. And how that's a lot of that though is going to be experiential data because you and I are going to get on the road. Yes. And we're going to go visit these places and we, I mean that's where the real data, the good, the good nuggets, information it's going to come from. Cause we're gonna , you know, we're gonna document our travels and we're going to do that via Texas whiskey talk, which is this, the voice of the Texas whiskey experience. A voice for the Texas whiskey experience. That's right. So I've always been told I have a great face for radio. Exactly. Why ? Why are we doing a video component then? Well it makes me nervous a little bit. Well you got it. You got to do the video. People like to YouTube. And do you know the , the main reason that I reached down to you to be on this show, why is that one, you're probably the only person foolish enough that I thought would actually do it cause I'm an idiot . And then, and then two is, well we were best friends growing up from Beaumont, Beaumont, boys over fifth grade. Since fifth grade. Yeah , pretty much. Okay. Go big , big . And then the other thing, the main thing, all these Ali's YouTube channels on whiskey , podcasts, on this kind of stuff that I watch and listen to, every single person involved in the whiskey industry has a beard. So I didn't have, I'm , I'm , I , I'm not a beard guy. So there's some, and all these distillers, these head distillers, they are the guys who own them, they all have beards . So there's some sort of gravitas with beards in the whiskey industry. So I had to , you know, drinking a lot of whiskey, puts hair on your chest and that just kind of migrates up to your face works great . So I can't, when it gets hot this summer , I can't shave it is what you're telling me. No, no , no , you're , that's, that's a , that's a critical component there. So we're got Texas whiskey talk, we've got the trick and the talk is going to have the blog as well. So the blog is, that's where you're really going to get some detailed information that kind of gels it together. Like, Hey, we're going to go to, you know , we're here in Houston and we're going to run out to this distillery or that distillery close by as this restaurant close by as this whiskey bar. And just kinda map out a little day trip and we'll go do that. We'll take some videos, take some pictures at the different locations, and then we'll just kinda gel that altogether . And that'll be in the blog as well. Sounds like a lot of fun work actually. It does. I'm willing to do that. All right , so let's talk details now. Okay. More things on the website. Yep . What else were we talking about? So we want to be tour guides of the Texas whiskey X. You know , experienced the industry, but , uh, so it's kinda got a whiskey, whiskey, travel vibe to the website, but there's also a whiskey geek kind of vibe as well. We're aspiring aspiring whiskey geeks. We are, I'm not, yeah, there's a lot of people out there that are way smarter on whiskey than I am going to pretend to be a , an expert. But I hope that's the kind of audience that we're going to get is people who are getting into whiskey or they've always been in whiskey, but now they want to really dive into what Texas whiskey is all about. So I want them to come take the journey with us as we travel around and, and figure all that out. So on the back end of all that travel information, I'm just compiling, you know, just different things about the industry that fascinate me. Um, to start with, I just flat out put, there's a Texas whiskey history timeline, so, you know, just, I wanted some there to be someplace that kinda captures all the milestones in the Texas whiskey industry. And if you look at the timeline, the first thing that's going to be on the list is, you know, 2006 Garrison brothers distilleries founded and they were granted the first distillers permit for bourbon outside of Kentucky and Tennessee. Okay. Making it the oldest legal bourbon distillery in Texas. Got it. And that's one of the reasons were drinking some Garrison brothers today on the show, which will be a tradition of every show. We will be highlighting some sort of Texas whiskey and enjoying it while we're getting our talk on. And then like, and the reason we've got balconies on here with baby blue is 2009 they released it and that was there the first Texas whiskey on the market since prohibition. So , so we've got the first distiller yeah . On the first whiskey. Yup . So paint a little homage today too , some Texas whiskey history and, but there's other data on there, like when different legislation was passed that really accelerated the Texas whiskey industry, like a house bill in 1974 which allowed the Texas distilleries to provide distilled spirits at their location, you know , so they could run tasting rooms and , and things like that. But , uh, so that's one aspect of, you know, the whiskey, whiskey geek information out there. And it kind of gives you a feel as you're looking to see where you want to explore and which distilleries kind of gives you an idea who, who are the, who are the pioneers, the pioneers, and then who are the, who are the new comers . Okay . So you kind of have an idea of what you're getting into when you show up on location and then, and then another piece of it, I , there's gonna be a event and bottle release calendar on there. Okay. So, I mean, just as a example , um, in January they had the San Antonio cocktail festival cocktail conference, I'm sorry. And February they had the Texas bourbon shootout down in Longview . Um , this in March, they had, you know , county's released their potstill bourbon. There's just all these little things that are happening and as when you're , you may want to, we're trying to show showcase. We're going to go to all these events if possible, and we're going to try and be there for bottle releases and be some of the first folks to taste it and talk about it and that kind of stuff. But it's just one more way to bring people into the Texas whiskey experience and show them what's going on in the state. And now you can look at these events and you can pair them up with, Hey, I've always wanted to go to Austin. I've always wanted to go to Dallas. You know, I want it to hit these distilleries, but now I've got this event I can pair it with and say, you jump into the site a couple months from now. It's got the historical information on here of what happened in January and February. So you can kind of do some planning. These are annual events and you'd be like, Oh yeah, we can , uh, I can do that next year. I can go and you can kinda build yourself a little Texas whiskey roadmap. All right , so we've got history, you've got some of the events. You've got some real geeky stuff here too. Yup . Yup . This is probably my favorite part of the site is I'm creating like a whiskey , Texas whiskey library and that Scott, and you're going to have, you're going to be able to scroll through this on the site. And this is, this is really where the, you know, geeking out here, but uh , it's going to have all the distilleries listed that are on the , the, the, the various tracks. And so the, it's got the distillery listed, it's got which track that it's on and then it has all of their whiskey products listed, all their different , um, bottles. Like the first one here is Andalusia whiskey company. And you know, I've got Revenant Oak on their Stryker Andalusia triple distilled. And then you keep scrolling. And I have all the proof information, ABV, if they've got age statements, whether it's grain to glass , um, every one of these distilleries has to have at least one grain to glass product. But you're going to list the other right products as well, just for the people to be aware, right. So you can see everything that they're providing. I mean, not poking anyone in the eye here. Everyone's got to do, you know, some part of their business model has, has sourced whiskey in it, but it just kind of shows you how they're evolving as a, as a distillery. But I only list, cause a lot of these places they might have a , a vodka or gin or I'm just listing all the whiskeys. Gotcha. And so grain to glass is one of the, one of the elements on there. And then you just keep going and it's got, if I can, whatever, it's all about data mining. So I go to websites, I go to people's , you know, news reports , uh , interviews, tour information , um , personal tours that we've been on. And I take all that information and I will just be continually adding to this. So you may scroll across and there may be a bunch of products and a lot of the columns have question marks on them because I haven't been had time to validate that information. Or I don't have a word of warning to the tour guides out there. If justice shows up, that's probably gonna take a lot of notes. Don't be telling him that. So, okay, nevermind . No, give them all the information you need . Exactly. So, you know, but I have like mash bills, what type of barrels people are using and, and then just any like miscellaneous notes about, about the, about the business that I would find interesting that people should know. And I guess to me, you know, people are like, why? Why do you care? You know, what's, what's the big deal? I truly want to know what's in that bottle, what I'm drinking and what's potentially contributing to the flavors that are in that whiskey. And so this gets to the terroir question of Texas whiskey. What is Texas whiskey? So, you know, I kinda , you know, there's a lot of people out there advertising that they have Texas whiskey, but I want are the grains coming from in state, you know, where are those barrels coming from? Uh , where's the stuff being distilled, where's the stuff being aged? And I just want to totally explore that terroir. And then over time as this data gets better and better, maybe you'll be able to get on there as a aspiring whiskey geek and you'll be able to say, you know what, my favorite whiskeys are this, this and this. And I look at the data and they have these things in common. They have these mash bills in common or they're produced in certain part of the state. You know what I'm saying? So I don't really know where this data is going to go or where the library is going to truly take us. But I just want drinks out there. It's a great source. Right. I , I just want to see what happens. And then for the non geeks, the ones who want to learn more about it, yeah, they may dabble in here, but they'll also get to see some of that history that more importantly they get to see where they can tour. Um, you know , we could look at to see the places they can just go to the bars and the restaurants. And one of the things we've talked about too is also featuring maybe some of the mixologist as well, whether it's on in the blog or on the podcast to talk about, you know, some of their, what they're doing with these whiskeys out there. We've met some, some neat guys that are, that are experimenting with a lot of fun stuff. Exactly. Yeah. I mean, I want us to highlight all the Texans that are making the whiskey industry great here. And that's not just the distilleries and the distillers. I mean, that is the, the, the people who have the tour guide companies that are starting to haul people around all these distilleries. Um , just like you said, there's mixologists making some fantastic cocktails out there. Um, one of the thing , this goes back to whiskey geek world, but , uh, I really want to interview some of these people who were involved in developing the like barley that's grown here in the state. Oh, for sure. I mean, which was kind of unheard of years ago. So there's some real rock stars out there that have made these various grains available here in Texas. I'd love to talk to some of them. We want to explore the, the, the growers, the Coopers , you know, all the way through if we can. So yeah, for sure. So , um, so on the talk, what have we got lined up? What are we thinking about doing? This is, this is episode one, episode one. So let's come up with episodes two through 400. Well, we're going to let any thoughts, yeah. Well we're gonna future episodes. We're gonna refine our skills as kind of sores of whisky , author scripts or podcasting skills. Oh, that's, that's, that's going to take some time that , that has been a steep learning curve. But , um , do some interviews, do some interviews, maybe do some Facebook live stuff. Yeah. So events coming up tonight. Tonight we're, we're broadcasting from the Woodlands. We're going to be heading down to the Houston whisky social largest whiskey event in the state of Texas. So they advertise, wow. 400 plus whiskeys going to be there. I'm excited. I think the Texas whiskey trail is going to be having some sort of rooms sponsoring room B. Begin tried of those guys . Go say hi to those guys and see how they're representing with this international crowd of , uh , you know, whiskeys that are represented here . This is actually just a , this is all whiskeys , right? Pocket of Texas whiskeys that's going to be there, right ? And then , so, so we're going to get the, we're going to get the international flavor and how Texas stands up in the international arena. And then down the road we're going to be official sponsors at the Texas whiskey festival. We have grown up, we're big boys now. That's gonna be, that's gonna be a good time. I'm looking forward to the Texas . We're one of the , the lower end sponsors. We're huge. We're , we're really a big deal. But we're , uh , yeah, so we've got, once again, hopefully we'll be doing some man on the street interviews at the Texas whiskey festival, seeing how people are enjoying it, seeing which bourbons are seeing which, which bourbons , which whiskeys are, are racking and stacking and you know, yeah, for sure when in the competition. But if there's any sort of whiskey events in the state, I want us to be there checking it out and like you said, broadcasting and , uh , giving people a firsthand look so that they can make plans to attend the next year or, or get on down there. What's your episode? Okay. How do we, how do you follow the Texas whiskey experience? Well, initially we're going to be on iTunes and YouTube, so check us out. Texas whiskey experience. Subscribe. Leave us some comments if you enjoyed the show or if you didn't enjoy the show. We're going to be, there's going to be work in progress. Um, and then on social media, we're going to be on Instagram, Facebook, Twitter. So subscribe, follow us and be apart of the Texas whiskey experience.